My Identity discipline applies to the development and strategic positioning of a company's image and brand to its market. Effective corporate identity and/or product branding are some of the most important investments a company can make to realize their company's full potential. When effectively implemented, a strong identity differentiates your organization's products and services from that of the competition. Identity builds recognition and loyalty with your customers, garners respect from investors, and fosters enthusiasm with employees. Typical applications may include logo identity, trademarking, positioning statement development, stationary identity, product or service naming and branding systems. Click on a highlighted project to the right to view my individual Identity case studies. –Enjoy!