My Advertising discipline applies to the creative art of selling a company's product or service. There is no dispute over the power of advertising to inform consumers of what products are available. In a free-market economy, effective advertising is essential to a company's survival. Unless consumers know about a company's product, they are unlikely to buy it. In this world of competing ad stimuli, advertising must not only be compelling enough to stop the viewer, but captivate long enough to convey the advertiser's message effectively. Click on a highlighted project to the right to view my individual Advertising case studies. –Enjoy!